Youtube has come a long way from being a source for everyones favorite commercials, video clips and music videos to the massive marketing and exposure tool it is today. I remember back in the day, let's say as late as the year 2000 or so, it seemed as though there were only two ways to make it big as a musician. 1. Know people in the music business. or 2. American Idol. Youtube has become a way to expedite the process of finding good musical talent through people posting videos of themselves singing, dancing etc.
The one instance that this became relevant to me was in 2008. Where the immortal classic rock and 80's band Journey used Youtube to select a new singer to replace long-time front-man Steve Perry. The band's success could ultimately be attributed to Steve's one-of-a-kind voice. So when I heard that they had found a new singer, I was extremely skeptical. But after listening to the new singer Arnel Pineda, the band was actually able to maintain their signature sound and their legacy. Arnel Pineda's voice is a carbon-copy of Steve Perry's. There must've been countless participants belting out "Don't Stop Believing" and "Wheel In the Sky", but through Youtube, one of the greatest rock bands of all time was able to find a replacement for arguably one of the best voices ever. And now bands can hold auditions for musicians to fill their bands needs by simply looking them up on Youtube. This means that all of the best musicians are out there competeing for jobs and making the music industry more competitive. This will ultimately strenghthen the music business and consequently produce better music.
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